The UNESCO report shows that the pertinence between Gross National Income per capita and imports and exports is very strong. Economies are divided according to the Gross National Income per capita. The groups are: low income, US$ 1000 or less; lower-middle income, US$ 1,000-3,000; upper-middle income, US$ 3,000-7,000; and high income, US$ 7,000 or more. An analysis shows that high-income income economies have kept their leading position in both imports and exports during the last ten years. But it only has a little change. The most substantial growth occurred for lower-middle-income economies. The value of exports in 1994 for high income economies was eleven times more than the value of exports in all other countries. In 2002, the export value of high-income economies was five times more than the value of exports of all other countries together. The level of imports is substantially higher for high-income economies with US$ 56 billion in 2003, compared to the US$ 7 billion for the other three categories (low-income, lower-middle income and upper-middle income).
It can be seen that imports and exports of cultural productions would have a substantial growth stage while a country tends towards upper-middle income from lower-middle income. If this country is a bigger economy gross, the increased extent could be much more. China is just such a country.
Fourthly, according to origin and destination of cultural goods, members of the high-income economies were the largest market of Chinese exports, especially the U.S.A.
Members of the high-income economies were the main partners of Chinese exports. The U.S.A. accounted for one-third of Chinese cultural goods in 2003 (37.4%). Seven countries in of Europe accounted for 26.8%. The sources of Chinese imports were dispersive. But they were mainly developed countries. Two countries, the U.S.A.(22.2%)and Germany(14.7) were the main sources of imports. Other developed countries accounted for 39.6%。
It is very interesting that cultural goods imports and exports between the U.S.A. and China formed a comparison. The main destination of American exports was high-income countries in 2003. Canada account ed for the top country(40.2%),and then UK(12%), Switzerland (5.6%),Japan(5.2%),Mexico (3.6), etc. China was only the 14th exports destination. In the corresponding period, the main origins of American imports were much different with destination of exports. China was the U.S.A.’s major partner, with a 34.1% share involving Hongkong.
Therefore, U.S.A. has not only a close relation on economy with China, but also an unusual tight relation on cultural trades. U.S.A. is the main exports destination of China’s cultural goods, the most important step of China’s cultural industries going upon the international stage.
Fifthly, several revelations.
Above all, China is at its best period of developing international cultural trade. At the turn of a century, China’s GDP per capita was above US$ 1000.By the end of 2006, China’s GDP per capita exceeded US$ 2000. About 0.3 billion people’s GDP per capita in the littoral developed cities exceeded US$5000. It means that China is such a country which spans lower-middle country and higher-middle country meantime. It is the reason why China’s cultural goods exports popped-up the third position all over the world in a short time.
Next, China and USA have the tightest relation on cultural trade, USA is the largest exports market of China’s cultural industries. There may be two reasons: On one hand, U.S.A. has a close relation on economy and trades with China. Americans have the strongest interest with China culture all over the world (culture discount between China and USA is the lowest). On the other hand, there are colonies of overseas Chinese in North America, who have the strongest centripetal force with China culture and whose demands for China culture goods are the most.
Finally, China economy has developed with a high speed in successive years, consume demands on culture production ascends steadily. China has a numerous population and a huge market. It is the best soil where international cultural enterprises are fostered. If the enterprise is the biggest and strongest in China, it will be the most valuable in the eye of international capital. The most outstanding sort of China cultural goods trade is audiovisual media, especially video game. Because there is 0.18 billion net users, it gets the favor of international capital and rapidly becomes a leading exporter in the world cultural market.